{ BrandKit by Design Value }

Color

Brand Framework

Primary Palette, Spectrum & Combinations In One Place

{Color}

BrandKit

Color, clarity, and contrast— distinct in every expression.

{COLOR // INDEX}

Color Index(5)

{COLOR / PRIMARY PALETTE}

Primary Palette

Our primary color palette forms the foundation of our visual identity. These colors should be used prominently across all brand materials.

{COLOR / SECONDARY PALETTE}

Secondary Palette

Supporting colors used sparingly to complement the primary palette. These add vibrancy and variety to our brand expressions.

{COLOR / GRADIENTS}

Gradients

Approved gradient combinations for dynamic brand expressions across digital and print media.

Pink#F50FE5

Blue#0518FF

Teal#BAFAF2

Purple#845BFE

Cream#FBCEBB

Pink#F51FC5

{COLOR / PRIMARY SHADES}

Primary Shades

Our primary shades are lighter and darker tonal steps of the core colors, used to create hierarchy, depth, and flexibility.

{COLOR / GREYSCALE}

Greyscale

Neutral tones for backgrounds, borders, and supporting elements across the brand system.

{COLOR / SPECTRUM}

Spectrum

Our full color spectrum is an extended set of secondary and accent hues used sparingly for charts & highlights.

Primary 50

#F0F2FF

Primary 100

#E0E5FF

Primary 200

#CCD4FF

Primary 300

#B3BFFF

Primary 400

#99A8FF

Primary 500

#7A8CFF

Primary 600

#5468FF

Primary 700

#2E44FF

Primary 800

#0019FF

Primary 900

#0014CC

Orange 50

#FFF3F0

Orange 100

#FFE4DE

Orange 200

#FFD0C5

Orange 300

#FFBCAC

Orange 400

#FFA893

Orange 500

#FF9A82

Orange 600

#FF8C71

Orange 700

#FF8063

Orange 800

#E56B4F

Orange 900

#CC5A3F

Teal 50

#F2FFFC

Teal 100

#E0FFF8

Teal 200

#CCFFF5

Teal 300

#BBFFF2

Teal 400

#99FFE9

Teal 500

#77FFDF

Teal 600

#55FFD5

Teal 700

#33FFCB

Teal 800

#11FFC1

Teal 900

#00E6AB

Indigo 50

#F0EDFF

Indigo 100

#DED8FF

Indigo 200

#C8BFFF

Indigo 300

#B0A3FF

Indigo 400

#9B8AFF

Indigo 500

#8670FF

Indigo 600

#7258FF

Indigo 700

#5E40FF

Indigo 800

#4A28FF

Indigo 900

#3A1FCC

Blue 50

#EBF5FF

Blue 100

#D6EAFF

Blue 200

#ADD5FF

Blue 300

#84C0FF

Blue 400

#5BABFF

Blue 500

#3296FF

Blue 600

#0981FF

Blue 700

#0068D6

Blue 800

#0050AD

Blue 900

#003A84

Red 50

#FFF0F3

Red 100

#FFD9E0

Red 200

#FFB3C1

Red 300

#FF8DA2

Red 400

#FF6783

Red 500

#F66485

Red 600

#E64D6F

Red 700

#D6365A

Red 800

#B91C45

Red 900

#9C0A35

Green 50

#EEFBF4

Green 100

#D4F5E2

Green 200

#A9EBCA

Green 300

#7EE1B2

Green 400

#53D79A

Green 500

#34C882

Green 600

#28A86C

Green 700

#1D8856

Green 800

#136840

Green 900

#0A4D2E

{COLOR / COMBINATIONS}

Combinations

Our color combos are pre-approved pairings built for contrast and harmony—so backgrounds, text, and accents.

Cream#F5F1E6

Blue#051BD7

Black#050505

Red#F63D68

Purple#6F42CF

Teal#48EBEC